Whether it’s a blog, video, success story or something else, the content you put out for the world is the voice of your company and is the foundation for connecting with potential customers and growing your business.

It sounds counterintuitive but the more you can put your customers at the center of the story — rather than your company — the more you’ll be able to differentiate your brand in your industry.

No matter how shiny and graphic-laden and buzzword-filled and heavily branded the presentation might be, it doesn’t have anything to do with the buyer. It’s your story, not theirs. So why should they care?

Why a cheap freelancer isn’t always the best freelancer for your needs. Here’s how to find the right writer at the right price

Hiring the wrong content writer can negatively impact your timelines, work quality, and budget. With so much at stake, how do you know if you're about to hire the wrong writer?

Project price estimating is complex and challenging. That’s why most writers hate it. Here’s how to get better at it.

The best way to write better customer case studies and success stories is to get better at interviewing.

What late night reruns taught me about the importance of word choice in copywriting and content development.

Good customer marketing should go beyond just telling your side of the story as the seller. Let the customer experience do the selling for you. Trade in bullet points for storytelling.

Gurus have long proclaimed the B2B blog dead. News of its demise has been greatly exaggerated. Long live the blog.

It might be tempting to put your customer stories behind an opt-in form. Resist the temptation.